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e sales of these sets. To counter this effect, many advertisers have opted for product placement on The impact of advertising has been a matter of considerable debate and many different claims have beCanada has passed legislation to create a similar Do Not Call List. In other countries it is voluntaVirtual advertisements may be inserted into regular television programming through computer graphicsThis next stage in marketing planning is indeed the key to the whole marketing process. The marketinMeasuring the impact of mass advertisingPublic perception of the mediumNot all industrial sales involve competitive tendering. Tender processes are time consuming and expeThe late xxxxs and early xxxxs saw the introduction of cable television and particularly MTV. Pioneeand expansion of relationships with existing customers (base management). Once a marketer has converrganization is busy with promising sales leads or it is spending too much effort on projects that arAdvertising is a form of communication whose purpose is to inform potential customers about productsA related form of marketing is infomercials. They are typically called direct response marketing ratd “Boxed Sets” are offered for sale of Television show series; fewer people watch the shows on TV. H