Manager, Social Strategy - Marriott Hotels (15001VVJ) in Baltimore, Maryland For Sale

Manager, Social Strategy
It?s a powerful feeling, to belong. It?s inspiring people to do more than they thought they could. It?s leading the way by rolling up your sleeves to accomplish a common goal. It?s taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.
The Marriott International HQ located at xxxx0 Fernwood Road, Bethesda, MD, xxxx7 is currently hiring a Manager, Social Strategy.
Responsibilities include: This position is responsible for the hotel website social strategy for Marriott Digital Services (MDS), Marriott?s comprehensive in-house digital services program for hotel websites. This centralized offering provides individual hotels with search engine optimization (SEO) services, and functions in an agency-like model within the Digital Services organization.
The Manager, Social Strategy will assist in the development of digital marketing strategies that support natural search room night growth goals and optimal positioning of Marriott hotel websites within search engines. The position focuses on creating, implementing and measuring on-site and off-site social marketing efforts.
The Manager, Social Strategy is tasked with staying up-to-date on industry best-practices and works to implement new ideas, techniques and tactics within the MDS programs. He or she will work cross-functionally with various Marriott Digital teams to advance the value of social marketing at the hotel level. This role includes supervisory responsibilities for Social Analyst(s), vendors and freelance social content writers with the creation and implementation of social strategy across hotel websites and for special projects. This position reports to the Sr. Manager, SEO.
CANDIDATE PROFILE
Education and Experience
? BS/BA degree in marketing, communications, advertising, or related field.
? 4+ years of relevant work experience (digital marketing, social, communications, etc.)
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies
? Manages processes and quality of work for all social related tactics that support the overarching Marriott Digital strategies and goals.
? Creates new workflows, training guidelines and documentation (as needed) to continually improve social tactic quality and effectiveness.
? Develops specific goals and plans to prioritize, organize, and accomplish work within respective Center of Excellence.
? Monitors the work of Social Analyst(s) to ensure it is completed on time and meets expectations.
? Manages processes and quality of work for the following tactics:
1. Social analysis
2. Social interaction guides
3. Social channel consultation guides
4. Third party promotions (Yelp, Yext, Four Square, TripAdvisor)
5. Multi-Signal Search creative amplification
6. Content Calendars
Content Management and Execution
? Responsible for the daily management of social strategy tactics, including on-site and off-site social optimization, as well as the development and distribution of social content.
? Continually updates and aligns social optimization strategies with new and emerging best practices, to improve quality, effectiveness and efficiency.
? Executes regional specific or in-language social strategies for Marriott global hotel website optimization.
? Complies and keeps social guideline documentation and standards up to date, to ensure quality, consistency and brand voice for hotel websites.
Owning Relationships
? Works cross-functionally with enterprise and brand teams to advance social optimization opportunities at the hotel level.
Tools and Vendors
? Owns day-to-day agency and vendor relationships, managing quality of work and timeliness of deliverables.
? Provides social training and support on internal Marriott social management systems and tools.
? Main point of contact with outside vendors, coordinating training and support on their tools and dashboards.
Measurement and Analytics
? Analyzes hotel website social performance; provides both strategic and tactical recommendations for increased performance.
? Identifies social channels that are most effective at driving conversions, revenue, and ROI, and scales across MDS programs.
? Measures the success of time-sensitive content using appropriate key performance indicator (KPI) classifications - impressions, engagement, social and conversion metrics.
? Reviews and analyzes results from current program offerings, recommends changes and enhancements to help increase conversions, revenue and ROI.
Leading Team
? Provides training on tactical processes and best practices to Social Analyst(s), Account Managers, vendors and freelance content writers.
? Leads specific team while assisting with meeting or exceeding department goals.
? Makes sure others understand performance expectations.
? Creates and nurtures an environment that emphasizes motivation, empowerment, teamwork, continuous improvement and a passion for providing service.
? Leads by example demonstrating self-confidence, energy and enthusiasm.
Conducting Human Resources Activities
? Communicates/updates all goals and results with employees.
? Establishes and maintains open, collaborative relationships with employees.
? Interviews job candidates and assists in making hiring decisions.
? Ensures orientations for new team members are thorough and completed in a timely fashion.
Additional Responsibilities
? Owns MDS team social channels.
? Supports ongoing MDS thought leadership activities ? webinars, training sessions, social posts, blog posts, presentations, etc.
? Continual education and self-growth through reading industry blogs and social media, attending industry conferences, seminars, analyzing research briefs, etc.
? Performs other reasonable duties, such as special projects, as assigned by manager and MDS Leadership Team.
MANAGEMENT COMPETENCIES
Leadership
? Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
? Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
? Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
? Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
? Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
? Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
? Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
? Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
? Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company?s service standards.
? Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
? Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
? Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
? Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
? Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
? Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
1. Experience working with social analytic platforms a plus
2. Hospitality and/or local marketing background a plus
3. Working knowledge of major social channel platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn
4. Strong communication skills; ability to edit, proof read and post relevant and engaging social content
5. Excellent writing and creativity skills; ability to write enticing and captivating social content
6. Strong attention to detail, high energy and positivity
7. Strong Project Management skills with the ability to manage multiple projects simultaneously
8. Strong written/oral skills, including presentation skills
9. Experience managing and leading a tactical team preferred
10. Works with manager to improve and increase skills and knowledge
11. Proficient in Microsoft Office, specifically Word, Excel and PowerPoint
? Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
1. Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
2. Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
3. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
4. Reading Comprehension - Understands written sentences and paragraphs in work related documents.
To submit your application for this job, please go to: https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
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